1. Product Identity
2. Art Direction
3. Brand Design

ReD Associates


Phenomena is a podcast by ReD Associates that harnesses the social sciences to analyse fundamental questions about society and their implications for business strategy. Each episode dives deep into a specific phenomenon taking a critical look into what the phenomenon actually means in order to better understand the world around us.

The identity borrows elements from the ReD Associates brand such as photography usage, typographic styling and the asterisk from the logo. It was designed as a system in which the gradient will evolve over time subtly connecting every episode together.