Strategy
Phenomena is a podcast from ReD Associates that looks at big questions about society through the lens of the social sciences and how they shape business strategy. The challenge was to create an identity that felt thoughtful, flexible, evolving system that connected to ReD s corebrand but still flexible enough to evolve across seasons as the conversation grew.
Design
We built the system by pulling from key elements of ReD s identity photography treatment, typographic styling, and the asterisk from the logo and layering in a custom gradient that subtly shifts across episodes. Season 2, Leading with Perspective, pushes the system further, swapping photography for abstract graphic forms that play with the z-axis, creating a sense of depth and exploration.
Engagement
The identity was designed to feel familiar to ReD s world, but open enough to invite new perspectives. Each season evolves visually while keeping a clear thread back to the core system a quiet signal that the questions, like the design, are meant to keep expanding.
Phenomena is a podcast from ReD Associates that looks at big questions about society through the lens of the social sciences and how they shape business strategy. The challenge was to create an identity that felt thoughtful, flexible, evolving system that connected to ReD s corebrand but still flexible enough to evolve across seasons as the conversation grew.
Design
We built the system by pulling from key elements of ReD s identity photography treatment, typographic styling, and the asterisk from the logo and layering in a custom gradient that subtly shifts across episodes. Season 2, Leading with Perspective, pushes the system further, swapping photography for abstract graphic forms that play with the z-axis, creating a sense of depth and exploration.
Engagement
The identity was designed to feel familiar to ReD s world, but open enough to invite new perspectives. Each season evolves visually while keeping a clear thread back to the core system a quiet signal that the questions, like the design, are meant to keep expanding.
1. Identity
2. Art Direction
3. Brand Design
ReD Associates
2022-Ongoing
B2B
Season Two – (In Progress)
Season One