Metta means loving kindness. We worked closely with the team involved, taking inspiration from chef Negro Piattoni’s point of view of preparing ethical food from natural ingredients.
One of the important aspects of this was cooking with a wood fire. The logo was made from the alchemist symbol for fire doubled into an M.
The identity delved further into a playful psychedelic realm taking the customers into an alternate reality as they approached the front door, website or menu.