Metta means loving kindness. We worked closely with the team involved, taking inspiration from chef Negro Piattoni’s point of view of preparing ethical food from natural ingredients.
One of the important aspects of this was cooking with a wood fire, in which the logo was derived from. The triangle is the alchemist symbol for fire which doubled into the logo. With that begining we began to develop what at the time we called the Metta-verse (2016). The identity delved further into a playful psychedelic realm taking the customers into an alternate reality as soon as they stepped in the door.