Strategy
Create a brand that could evolve as fast as the project itself — a nomadic food experience rooted in collaboration, nature, and connection. The goal was to keep it real, flexible, and human — something that felt like it could grow alongside the community, not just sit on top of it.
Design
The website worked like a living journal — menus, videos, and photography from each experience all in one place. We kept the design minimal and loose, letting the food, the farms, and the people stay front and center. Illustration showed up here and there, just enough to give it a handmade, personal feel without getting in the way.
Engagement
Everything was built to feel like an open invitation. No hard edges. No polish. Just a space where people could follow along, show up, and be part of it as it kept changing.
Create a brand that could evolve as fast as the project itself — a nomadic food experience rooted in collaboration, nature, and connection. The goal was to keep it real, flexible, and human — something that felt like it could grow alongside the community, not just sit on top of it.
Design
The website worked like a living journal — menus, videos, and photography from each experience all in one place. We kept the design minimal and loose, letting the food, the farms, and the people stay front and center. Illustration showed up here and there, just enough to give it a handmade, personal feel without getting in the way.
Engagement
Everything was built to feel like an open invitation. No hard edges. No polish. Just a space where people could follow along, show up, and be part of it as it kept changing.
1. Brand Development
2. Creative Direction
3. Illustration & Photography
United States
2018
Hospitality
Joint Venture is a departure from and reaction to the kitchens of Danny’s past. It is about collaborating with friends, reconnecting with nature, and working directly with farmers and producers.
Joint Venture is ever-evolving.