The art direction pulls from the visual language of Blue Note’s iconic album covers — bold cropping, strong angles, a sense of movement through the frame. That foundation is pushed further with a “chopped and screwed” approach, nodding to hip-hop’s way of reworking source material — slowing it down, flipping it, pulling it apart and rebuilding it.
1. Art Direction
2. Motion
US/Global
2011
Broadcast Entertainment