Strategy
Flesh is a campaign exploring how we think about the body — physically, socially, and economically — and what it means for business and society today. The challenge was to build a platform that could hold a wide range of perspectives — essays, interviews, photography, film — without flattening them. It needed to invite reflection without prescribing answers.
Design
The identity is intentionally minimal and restrained — built to frame the content, not overpower it. We carried through key elements from ReD’s brand system, but stripped them back even further: muted typography, open spacing, subtle editorial touches. Each piece of content feels like part of a larger conversation, connected by a quiet, deliberate aesthetic.
Engagement
The experience is designed for discovery at your own pace — no obvious signposts, no forced narratives. Visitors are encouraged to explore across formats, to get lost and find their own connections. It’s a slow burn by design, mirroring the complexity of the subject itself.
Flesh by ReD Associates
1. Campaign Identity
2. Art Direction
Global
2023
B2B
...we believe we are witnessing an historic renegotiation of the most basic, material, and sensuous elements of our existence – our flesh.