About
Authority is changing as trust in traditional power figures declines. People are now seeking answers from alternative, personalized sources. This shift is evident across political, cultural, and organizational spheres, where collaborative networks are replacing top-down structures. The conversation around authority today requires nuanced and contextual understanding, prompting exploration of emerging forms that could inspire change in business and culture.
Role
I was the design lead, working with the Brand and Editorial Directors to develop the creative concept and design system for the campaign.
Strategy
We aimed to position ReD as a leader on authority’s cultural shifts. I collaborated on narrative themes and visual strategy to support that positioning.
Design
Developed a modular layout system, thematic visuals, and social asset kit to make each editorial theme distinct yet cohesive.
Engagement & Impact
The campaign drove client conversations, supported internal talks, and created a repeatable structure now used for future campaigns.
1. Campaign Identity
2. Art Direction
Global Campaign
Social Media
2025B2B