2. Motion
2016
Retail/Hospitality
Turnstyle
Turnstyle Market is an immersive food hall and marketplace located within Manhattan's bustling 59th St-Columbus Circle station. Spanning an entire city block, the diverse multi-vendor space features 39 dynamic eateries, retailers and pop-up concepts.
Motion graphics and digital signage brought energy and excitement and announced the arrival of this new destination. A playful pictographic language expressed the diversity of culinary offerings and shopping finds through a palette inspired by the eclectic mix of faces that pass through this cultural crossroads each day.
The system's flexible architecture allowed for engaging updates that celebrated new vendors over time. Most importantly, the branding clearly announced Turnstyle as an exciting community gathering place—a mosaic of local flavors connected by transit. Since launch, the identity has helped attract steady traffic and fueled the market's success as a landmark experience in the city.
Turnstyle
Motion graphics and digital signage brought energy and excitement and announced the arrival of this new destination. A playful pictographic language expressed the diversity of culinary offerings and shopping finds through a palette inspired by the eclectic mix of faces that pass through this cultural crossroads each day.
The system's flexible architecture allowed for engaging updates that celebrated new vendors over time. Most importantly, the branding clearly announced Turnstyle as an exciting community gathering place—a mosaic of local flavors connected by transit. Since launch, the identity has helped attract steady traffic and fueled the market's success as a landmark experience in the city.
Turnstyle