Strategy
Beam is a nightclub built around the energy of light and sound — a space where music, architecture, and community collide. Working closely with the architects and owners, we developed a name and identity that reflected the transformative role of light in shaping not just the space, but the experience itself.
Design
The identity system plays with rhythm and intensity — clean lines, sharp edges, and bold use of negative space echo the way light cuts through darkness in the club. Visual elements were designed to flex with the lighting architecture, reinforcing the sense that the space itself is constantly shifting. Everything moves between starkness and atmosphere, matching the raw, curated energy of the music.
Engagement
Beam’s design doesn’t just brand the space — it’s woven into how the club feels, sounds, and moves. The interplay of lighting, sound, and visual cues creates an environment that feels alive — a communal space where every night transforms, but always feels connected to the same pulse.
1. Brand Identity
2. Art Direction
3. Naming
Thailand
2014
Venue / Hospitality